Business Intelligence

In short

Business Intelligence is a set of techniques that include a wide range of skills from data ingestion to data visualization. The deliverable consist of a tool that can be either an interactive dashboard or report built to help individuals easily understand the data and take more informed strategic / tactical decisions. These dashboards and reports include interactive charts, graphs, maps, KPI visuals, etc. All these elements help understand the current situation and past events.

BI tools have extremely changed these last 5 years. Previously mainly reserved to IT developers because of their complexity, today software like Power BI, Tableau, etc... have become more accessible to many type of users without the need of having advanced programming skills.

These tools offer out of the box, hundreds of connectors to external data sources such as SQL/Oracle databases. Users can also simply import data from Excel files. For example, Power BI has already more than 200 different data connectors.

BI products​

The two main types of Business Intelligence deliverables are dashboards and reports. Dashboards are certainly the most appreciated because they are easier to consume and offer a friendly and quick way to see aggregated data.

Even though Business Intelligence is not meant to offer predictive or prescriptive analysis capabilities, you can still use it to examine and understand hidden trends in your data.

These are some standard examples of the great value you can obtain from adopting BI tools:

  • Visualization and monitoring of sales trends by customer type, market, product category, marketing campaign, etc.

  • Visualization of sales performance by salesperson, sales opportunities maturity, etc.

  • Customer churn monitoring by region, customer category, etc.

  • Production rate performance, unplanned machine stops monitoring, production capacity overload, etc.

Implementation strategies

As we explained earlier, BI tools are no longer exclusively reserved to highly skilled IT individuals, but, there is still an important facet that you need to keep in mind when you decide to implement a BI strategy in your company. In fact, two types of BI still coexist: "Traditional BI" that has been around for decades now and the second is what we refer to as "Modern BI".

Traditional BI: this is the classic BI used by IT analysts. These tools produce automated and semi-automated reports. These types of reports are more robust and are privileged for financial transactions for example. In fact, companies choose this BI strategy to make sure all the reports follow rigorous standards and calculation methodologies.

Modern BI: the goal here is to empower everyone in the organization by giving access to BI tools such as Tableau and Power BI. Employees can create their own reports and dashboards to address fast changing needs and topics. For example, in marketing, team members need to quickly analyse different marketing campaigns and compare their performance while they keep changing and testing new marketing and communication strategies. In this case, it is more beneficial to privilege speed of execution over 100% accuracy of calculations (unlike financial transactions).

Business Intelligence Service

Our BI service consists of two main offers:

  1. Interactive dashboards and reports development for your company, this is to address critical and urgent needs your teams might have.

  2. Support and help to implement BI strategies in your company by developing internal skills. Your employees learn new skills and best practices to become BI citizen developers.

Our team of experts provide a full help and support to your teams to make your BI projects successful.

Our BI consultants have been tested and certified by Microsoft to be able to provide high value service level during the implementation of Power BI projects combined with the Azure Platform capabilities.

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Customer Cases - Microsoft Tools





World Wide Fund for Nature


WWF Brazil spent the last 40 years working and fighting for Amazonian forests survival. This forest is known of being one the most diverse ecosystem on earth, this is why WWF is working hard to find ways to become more efficient in managing projects and analysing data. In fact, inefficiency is certainly not an option when we try to save our nature and fragile habitat.

As many other organizations, WWF Brazil was facing proliferation of Excel files in all the departments. This has started to affect the capabilities of tracking donations, which is critical to a non-profit organization survival. The need has become urgent to find a better way to manage the data using BI capabilities. Moreover, many resources in the company were spending time crunching numbers and building manual Excel reports to satisfy donors requests.

Every 6 months, some critical missions were held because some reports were not ready on time... Also, the Project Management Office was spending 40% of its energy collecting data from various files. This same time could have been used to run other critical missions to protect the forest. In 2019, WWF and IUNEX in Brazil have deployed a cloud BI platform to resolve these problems.


Thanks to the combination of Power BI and Microsoft Project Online, WWF Brazil has now powerful interactive dashboards for both the management team and big donors. The 40% waste of energy has been dramatically reduced and a better quality of the information is now shared in real time with the stakeholders.








Meijer has more than 230 supermarkets across the Michigan state. All these PoS include a drugstore and most of them have a gas station. Meijer is known for being a innovative supermarket chain. In fact, more than 50 years ago, the organization has introduced the supermarket as we know it now.

When the company has just started with the first store, relationship with customers and deep understanding of the products were easy things to manage. Now, with hundreds of locations and a very wide product portfolio, the organization found itself with a huge amount of data with great potential but unfortunately no easy way to take advantage of.


When Meijer heard about Power BI and saw its capabilities, they directly recognized how valuable this tool can be to the company. Decisions have been made to combine Power BI capabilities with SQL Server Analysis Services and Excel to create a powerful enterprise BI solution. The solution is now connected to a Cube that contain more than 20 billion rows of data and it is updated in near real time.



We deliver tailored training sessions to organizations who are looking to develop internal skills for Business Intelligence. These sessions include hands on labs using Power BI. Your employees will build skills that will allow them to create interactive dashboards and reports to cover your company's future business needs.


In detail

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